Do you have a house that you’re looking to sell? While there are many websites that allow you to post real estate listing for free, one of the best places to advertise your house is on social media.
Advertising your house on social media gives you complete control over your “listing”. It also allows you to reach a more personal audience, as many of your social media followers are likely people you already know in real life. But, how do you advertise houses for sale on social media?
Check out this guide to learn how it’s done.
Use the Right Hashtags
The right hashtags can help people who aren’t following you on social media find your listing. On Instagram, people can now follow hashtags.
This means that if you post a real estate listing on your Instagram page with the hashtag “#houseforsale”, anyone following that hashtag will see your post in addition to your followers. However, you need to make sure you choose the right hashtags.
If you choose hashtags that are too generic, your post will just get lost in the shuffle. Choose a hashtag that’s too specific, and you won’t reach a wider audience. Here are some hashtags that you should consider using:
It’s also a good idea to create customized hashtags. For example, you could include your target neighborhood, the name of your city, or the type of property in your hashtag.
If your hashtags aren’t generating the engagement you’d hoped for, you can also use hashtag tools to help you take the guesswork out of choosing hashtags. Hashtagify, for example, is a tool that makes Twitter hashtag suggestions and analyzes and tracks hashtags.
Another great tool to check out is Ritetag. This tool gives you hashtag suggestions for specific images.
Post High-Quality Photos
No matter how clever your caption is, if you don’t post high-quality photos along with your listing, your social media posts aren’t going to get any engagement and no one is going to be interested in buying your home.
Ideally, you want to hire a professional photographer to take photos of the home you’re selling. If you can’t afford a professional photographer, rent a high-quality, digital camera with a wide-angle lens.
Here are the photos that you should include in your social media posts:
- Two wide-angle shots of the kitchen, the living room, and each bedroom
- One wide-angle shot of each bathroom (if the bathroom is extra spacious, post two photos)
- One to three photos of the backyard (if it has unique features, like a pool, you may want to post more)
- One photo of each additional feature, such as the garage, laundry room, or pantry
Before you take the photos, make sure your home is properly decluttered and staged. Also, make sure your home has sufficient lighting, otherwise, the photos will turn out dark.
Open your windows, turn on all of the interior lights, and if necessary, use external flash units. Before posting the photos to social media, make sure to do some light editing so each room looks its best.
Create Captivating Posts
The great thing about advertising your home on social media is that you have a lot more wiggle room when it comes to the length of your captions and what you can write.
Most real estate listing sites have a character limit and strict guidelines regarding the type of information you can include. However, just because you have more wiggle room on social media doesn’t mean you need to write a novel.
If you post photos of your home with one big block of text, most people are going to keep scrolling, as they don’t have the patience to read a long post. You don’t need to include every single detail about the home you’re selling on social media. Instead, include enough information to entice buyers and motivate them to reach out to you.
Also, list the information in bullet points so it’s easier to read. Here are the details that you should include in each post:
- Location of the home (ie, neighborhood and city)
- Square footage
- Number of bedrooms and bathrooms
- Extra features like balconies, patios, garages, laundry rooms, walk-in closets, etc.
- Age of the home
- Whether or not you’re accepting cash buyers
- Nearby attractions
Also, make sure to tell people how to contact you if they’re interested in buying your home. You can either give the name and phone number of your real estate agent, or you can tell people to DM you directly.
To protect your privacy, it’s not a good idea to list your personal email or phone number on social media. Also, if you’re still living in the home you’re selling, don’t write the address in the post.
Post on Multiple Platforms
To successfully advertise your home on social media, you can’t just put up one Instagram post and call it a day. In order to get the word out, you need to be posting on a variety of social media platforms.
Twitter, Instagram, and Facebook are the main platforms you should post on, although it doesn’t hurt to also spread the word on other platforms like Tik Tok and Snapchat.
After creating a post, make sure to share it to your stories so more people can see it.
Houses for Sale: Are You Ready to Advertise Your Home on Social Media?
Now that you know how to advertise houses for sale on social media, it’s time to start posting. Before you know it, your home will be off the market thanks to these savvy social media tips.
However, if you don’t want to deal with advertising your home, you can also sell it directly to cash buyers. Contact us today to learn how to sell your house fast to cash buyers in Memphis.